My Story

Without a complete picture, we human beings feel a void...

...with a passion for everything digital and as a true digital marketer, I love working
​with an agile and dynamic team to deliver a rich picture...

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I realised the power of digital from the moment I successfully changed the way a traditional bricks & mortar retailer did business.

With senior management experience covering import, manufacturing, wholesale distribution, professional digital services, omni-channel and online retail, I leverage digital technologies, the internet and a variety of marketing activities to transform,​sustain, innovate, grow businesses and discover and enable business opportunities.

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Case Study

IMS Window Furnishings
Curtains | Blinds | Shutters | Awnings
How Digital Strategy and Online Marketing
​revolutionised this business.

Qualifications

1998- 2002​
University of 
South Africa
Bachelor of Commerce Degree
Informatics - Info Tech/Systems
2014 - 2016​
Google
Analytics Certified
​Professional (current)
2014 - 2016​
Google
Google AdWords Certified
​Professional (current)
2015 - 2016​
Australian Institute of Company Directors
Company Directors Course
​(NFP Governance)

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Professional Skills & Experience

What I bring to the table
● Digital marketing strategy
● Strategic planning, digital transformation
● Website, online platform, Brand and product development
● Business development & partnerships:
● Google partner, NationBuilder, Camilyo, BigCommerce, Shopify
● Communication planning and strategy
● Social media management
● SEO and paid media (PPC & SEM) management & strategy
● Email marketing, marketing automation & Strategy
● Performance marketing, lead acquisition, influencer marketing
● Ecommerce & sales funnel management, conversion optimisation and abandoned cart activation
● Data measurement planning, analysis and reporting
● Google analytics, search console (webmaster tools), Google Maps
● Google AdWords, Google My Business, Google Trusted Stores, Google Apps for Work
● System and platform integrations (API, CMS, CRM, ERP, Apparel21, MS Dynamics AX, SAP B1)

Detailed Experience

Feb 2017 - Present
Lupo Digital
Director
Customer Strategy & Experience 
Sep 2016 - Nov 2016
Various Clients
Digital Strategy and
​Online Marketing Contract
May 2016 - Aug 2016
Tee-Zed Products
Digital Strategy and
​Online Marketing Contract
Jan 2012 -Jun 2016
Omni Online
Director 
and Founder
Aug 2011 - Jan 2012
Freelance - Various Clients
Digital and
​Online Marketing
Jun 2010 - Jan 2012
IMS Window Furnishings
Online Marketing
​Manager
Aug 2011 - Jan 2012
Miller Diamonds Pty Ltd
General Manager, Brand
Manager, Sales Manager

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Companies & Relationships

Just some of the exceptional People and Companies and Brands
​whom I have been fortunate enough to work with

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Interesting Projects

Google Partner

I built a phenomenal relationship with Google. They selected me to represent as the lead in their exclusive Google production (a business case study), conveying the benefits of Google Partner Businesses, which Google deliver to their ​Masterclass audiences, bi-annually.
(Click below to watch the short video)

The Observership Program
Founded in 2012, The Observership Program facilitates the involvement of young, talented and energetic individuals in a structured experience on nonprofit Boards. Observers are thoughtfully paired with an organisation for a 12-month period to attend all board meetings as nonvoting members, and learn about fundamental principles and functions of boards, the roles of board members, its decision making process, fiscal processes, and other governance priorities. The program also provides targeted training and mentorship designed to impart important skills that Observers can to bring to future boardroom discussions.

Hobbies

Life's Little Pleasures ■ The Things I Enjoy Most 
Crossfit &
Body Weight
​Training
Trail &
Softsand
​Running
Martial Arts 
Camping
Fishing
Obstacle
Courses
"To be yourself in a World that is constantly trying to make you something else is the greatest accomplishment...”

"To know even one life has breathed easier because you have lived.
This is to have succeeded."

~ Ralph Waldo Emerson ~

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Not For Profit & Community Work

"...giving back...that is what it is all about..."

2014 - CURRENT

Maccabi NSW
BOARD MEMBER

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Let's Connect

I'm always excited by interesting people, exploring new opportunities, speaking arrangements and long term partnerships. Let's get the conversation started...

Food For Thought
Steve Jobs said, "Your time is limited, so don't waste it living someone else's life.
"Life is 10% what happens to me and 90% of how I react to it." ~ Charles Swindoll