IMS Window Furnishings

(Bricks & Mortar OFFLINE Retail Store - Castle Hill NSW Australia)

Specialist Window Furnishings Retailer and Manufacturer or  Blinds, Shutters, Curtains and Awnings.

The Problem

• Operational 7 days a week: 9.00am - 17.00pm (Mon - Fri)
• Peak periods Saturday and Sunday
• Staff dormant  12pm - 3pm
• Employ a team of staff and sales representatives who travel to clients for quotation purposes
• Most industry competitors employ the same model and approach
• Turnaround time from quotation to order delivery approximately 5-8 weeks
• Quotation process alone - turnaround 2-3 weeks​

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The Solution

A new & improved Online Value Proposition

• Modified website user experience & website architecture
• DIY online tools to reduce cost of overall solution
• Online quotation engine 
• End-to-end customer service solution mapped to new customer engagement journey
• Contact details highlighted at every touch point
• Seamless and engaging sales process
• Mobile first but total cross-channel engagement
  

Connecting Online with Offline

• Send samples on request by post
• Display units showcasing features at partner locations across the state (see, feel, touch factor)

Introduce a new approach to Digital Marketing and Promotion

How-To's to
Educate Customers

Social Reviews & Ratings ​

Instagram & Social Showcasing

Communicate via email marketing

Promotional Collateral

The Solution (Results)

• 43% year on year (over  8 months) business growth
• Exceptional client satisfaction
• Build Trust
• Brand Authenticity
• Referral