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IMS Window Furnishings
(Bricks & Mortar OFFLINE Retail Store - Castle Hill NSW Australia)
Specialist Window Furnishings Retailer and Manufacturer or Blinds, Shutters, Curtains and Awnings.
The Problem
Operational 7 days a week: 9.00am - 17.00pm (Mon - Fri)
Peak periods Saturday and Sunday
Staff dormant 12pm - 3pm
Employ a team of staff and sales representatives who travel to clients for quotation purposes
Most industry competitors employ the same model and approach
Turnaround time from quotation to order delivery approximately 5-8 weeks
Quotation process alone - turnaround 2-3 weeks
The Solution
A new & improved Online Value Proposition
Modified website user experience & website architecture
DIY online tools to reduce cost of overall solution
Online quotation engine
End-to-end customer service solution mapped to new customer engagement journey
Contact details highlighted at every touch point
Seamless and engaging sales process
Mobile first but total cross-channel engagement
Connecting Online with Offline
Send samples on request by post
Display units showcasing features at partner locations across the state (see, feel, touch factor)
Introduce a new approach to Digital Marketing and Promotion
How-To's to
Educate Customers
Social Reviews & Ratings
Instagram & Social Showcasing
Communicate via email marketing
Promotional Collateral
The Solution (Results)
43% year on year (over 8 months) business growth
Exceptional client satisfaction
Build Trust
Brand Authenticity
Referral
Glenn's Story
Comfort Zone Coach
Glenn's Digital Studio
The 4x4x48 Challenge
Blog